Sign retailers “Elmo Live” Pre-Orders, August 5: Pre-Orders offer the best opportunity for consumers, “industry changing” Toy sure if on sale in stores 14 October Goes On


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As the phenomena of Tickle Me Elmo TMX Elmo in 1996 and in 2006, there is already a buzz about the feeling newest Sesame Street. Elmo Live debuted at the International Toy Fair in New York in February, the toy industry premier event and immediately became the talk of? The show. Video on a toy ahead quickly spread via the Internet with thousands of postings on blogs and websites. With all the excitement, the major toy retailers are already planning major events for the launch on 14 October to support toy.

this year, in an attempt to fill the expected crush of consumer demand, Fisher-Price with retailers like Wal-Mart, Toys “R” Us, Target, Kmart,, and more work, to offer a special opportunity to pre-order the toy online their individual websites.

“We want everyone who can create an Elmo Live, want to get one,” says Neil Friedman, president of Mattel Brands. “The opportunity to pre-order offers the best opportunity for those who order? Now with Elmo Live on October 14, when it goes on sale in stores across the country.”

said Fisher Price? intended to produce toys as many in the base? a careful review of past sales and together with? all dealers, but “with a toy as exciting as this, it is impossible to predict? exactly? only, how many are needed for consumer demand ultimately will.”

pre-order opportunity helps Fisher-Price and demand for retail consumers caliber early, while it is still planned for some time to production, be prepared to adapt to increasing the number of products. And for those who order now, it’s a good bet that the product is available to them when the supply is limited later in the season.

“Elmo Live is one of the Top 12, Wal-Mart toys this Christmas, and we are sure that will fly off the shelves as fast as we can stack,” said Laura Phillips, vice president and division manager of Merchandise Manager for Wal-Mart toys. “We are always one step ahead of demand and committed. Possible for our customers online for pre-order at ensures that every child who wants an Elmo Live this season will have a”

Simply magical

best describes the new Elmo Live. In this creation really life-like, for the first time, Elmo seems to actually be speaking as his mouth opens and closes like the real Muppet, Elmo, from Sesame Street. His mannerisms are right on target as his head moves back and forth as he speaks. Waves his arms, sits and stands, even over his legs, all the. While telling stories and jokes, singing songs and games Children can activate the magic with a tickle or a squeeze of Elmo’s foot, tummy, back or nose.

With today’s announcement about the pre-order options, Fisher-Price also released video images of Elmo Live, with new content never seen before.

Chris Byrne, aka The Toy Guy?, calls Elmo Live toy changing industry. “Elmo Live delivers a rich gaming experience that is engaging and interactive., Is being so close with Elmo has been on the skin as any toy ever,” he says. “Hopefully this will be sold out very early in the season, so take advantage of this opportunity to advance a key strategy for anyone who wants to make one of these toys will be.”

This is life-like Elmo ever developed, according to Gina Sirard, Fisher-Price, vice president of marketing. “With today’s technology, we can make the magic between child and toy perfect and exciting than ever,” she says. “This Elmo is packed with unprecedented movement and a lot of creative content never before seen in a luxury product.”

“The other Elmo toys brought you to the dance and laughter, but Elmo Live really touches you.’s so amazingly alive,” says toy expert Jim Silver.

Elmo Live, for children 18 months and will be available for about $ 59.99.

available images and / or B-roll on request: Editorial Note




Thursday, 07/31/08

10.00 bis 10.15 clock


14.00 bis 14.15 clock ET

Galaxy 25 (C-Band)

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Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NYSE: MAT) in East Aurora, NY is located, is the leading brand of infant and preschool toys in the world. The company has a 77 year tradition of high quality toys that enhance early childhood development. His work often emulated Laboratory was the first research center of its kind in the toy industry, allowing researchers. The way children play and how play benefits their view development Some of the companies known “classic” brands include Little People?, Power Wheels? and View-Master?. Fisher-Price is also a leader in the development of children’s products (extra swings, high chairs, monitors), as well as a wide array of character-based toys of high quality children’s programming such as Sesame Street? Inspired Dora the Explorer and Winnie the Pooh. The company’s Web site,, provides valuable information and resources for parents.


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